Max InterAmericas Inc. has exported to over 30 countries and is looking to open more markets across the globe.
Maruchan has been selling in the U.S. since 1977, making it the dominant market leader in its category. Maruchan is the dominant brand in the US earning it a place with Coca-Cola and Nike as the definitive brand in its segment with Ramen noodle products as well as being a top ten supermarket item in the U.S.
Despite being the leader in the U.S. market, the challenge was how to transfer that dominance to the rest of the Americas.
Max InterAmericas Inc. launched the brand by working with the factory to produce the Spanish packaging, sales materials, advertising and promotions. Distribution channels were selected, distributors were selected, a sales guide was produced, pricing structures were designed, advertising and promotional budgets were established and Max InterAmericas Inc. staff traveled to key markets to visit distributors to educate them on selling a new consumer product to the masses.
Max InterAmericas Inc. introduced Maruchan in Mexico in 1989 and made Maruchan a top five consumer product in the Mexican market and has become the dominant market leader in all segments thereby creating a new category and outselling other longstanding well known multinational soup brands.
Max InterAmericas Inc. has been selling in earnest in Central and South America since 2002 and has become the dominant market leader in most countries, reaching up to 95% market share in certain countries. Max InterAmericas now sells all the Spanish language varieties of Instant Lunch, Pasta Ramen, Bowl and Pasta Yakisoba.
Instant pasta is not a specialty or ethnic food item, it is a consumer staple that belongs in the pasta or soup section of the supermarkets. The proof is in Maruchan’s success in the US in the past three decades.
A wide variety of flavors of Instant Lunch, Pouch Ramen, Bowl and Pasta Yakisoba including introducing spicy versions for specific markets.
Products will ship with labels that comply with all government requirements. We work with importers to ensure that ingredients, registrations, and distributors are accurately represented on the product label.
As a product that appeals to the masses, fast turnover of the product results in large sales volume and yielding higher profits.
High quality ingredients and manufacturing.
Directed advertising and promotion programs coupled with competitive pricing.